Hands-on Google Ads management for Amarillo businesses done with you in mind.
Tailored paid search strategy aimed at the customers you actually want — not a recycled blueprint with your logo dropped in. Every campaign decision treats your budget the way we'd treat our own.
Google Ads can work in Amarillo — when someone actually runs the account.
If past PPC experiments left you with a spreadsheet of clicks and not much else, you're not the exception. Most local accounts underperform because the basics are ignored, not because the platform doesn't work in the Panhandle.
Default settings drain ad spend
Google's out-of-the-box configuration favors reach over relevance. Without careful guardrails, you bid on searches that look adjacent to your service but never convert.
Generic agencies, generic results
You pay a monthly fee and get a templated build that could belong to any client in any city. Logging in to your account reveals very little has changed since launch day.
Lead volume hides lead quality
The dashboard shows a spike in form fills, but half of them are tire-kickers or out-of-area. Nobody's pairing the ad data with what's happening on the phones.
Thoughtful at the start. Relentless after that.
We don't go live on day one to look productive. The opening stretch is about understanding your business inside and out so the campaign we build has a fighting chance to perform.
Intro conversation
We learn your business — your ideal customers, your margins, your busy and slow stretches, what's brought leads in before. Then we agree on what a meaningful win actually looks like.
Account review or fresh build
If you've got an existing setup, we go through it carefully and keep whatever earns its place. If you're starting from zero, we build a clean foundation — keyword themes, negative lists, ad copy, and landing page direction.
Tracking that reflects reality
We configure conversion tracking the way it should be — call tracking, form events, key event tagging — so the report you read in 30 days matches the leads sitting in your inbox.
Active management
We're inside the account multiple times a week — refining bids, layering in negatives, sharpening copy, mining the search terms report. The work that makes the difference is the work most agencies skip.
Clear monthly reporting
A monthly summary in language any owner can follow. What moved, what stalled, what we're testing next. No buzzwords, no smoke.
Jamie got back to us right away, finished the audit faster than expected, and laid out exactly what to change. After putting the recommendations in place, our numbers turned a corner.Verified client review Texas service business · Google Ads audit
All the work that matters. None of the filler.
Every retainer includes the activities that genuinely affect the bottom line. No mystery upcharges, no surprise add-ons mid-month.
Keyword research and exclusion lists
The deliberate prep work that keeps your budget pointed at real buyers. We don't skip this — even if it slows the launch by a few days.
Clean campaign architecture
Tight ad groups, organized themes, healthier quality scores. A structure that scales without becoming a tangle.
Ad copy written by humans
Headlines and descriptions drafted with intent, tested against each other in market, and rewritten as the data reveals what's actually pulling clicks.
Conversion tracking through GA4 and Google Ads
Calls, forms, transactions — tagged correctly as key events, verified end-to-end, and quietly running in the background.
Bid strategy and budget control
We match the bidding approach to your account's maturity and pace your daily spend, so you don't run out of budget two weeks before the month ends.
Landing page input
Even a strong ad can't outrun a weak page. We point out what to fix, or design something better suited to converting paid traffic.
Weekly account upkeep
Bid adjustments, fresh negatives, copy iterations, audience tuning. The compounding work that quietly separates an okay account from a strong one.
Monthly recap and forward plan
A focused review of the last 30 days and a clear plan for the next. You'll always know where things stand.
We get how Amarillo buyers actually search and decide.
Amarillo isn't a major metro and shouldn't be marketed like one. Customers here weigh recommendations, reputation, and local familiarity heavily — and a campaign that ignores those signals usually underperforms. Out-of-state playbooks tend to fall flat.
We've worked with businesses in home services, healthcare, education, hospitality, and trades, and we factor in how Panhandle demand actually behaves — agricultural cycles, cattle and energy industry rhythms, WTAMU's school calendar, and the weather extremes that drive seasonal spikes in service categories.
Service area
Amarillo · Canyon · Bushland · Dumas · Borger · Pampa · Hereford · Fritch · Greater Potter and Randall counties
Industries we know best
Home services (roofing, HVAC, plumbing), healthcare and therapy, education, hospitality, trades, professional services
How we work
Remote-first across Texas with quick, responsive communication — phone, email, or Zoom, scheduled around your day
Founded by
Jamie Hejna, a Texas-based PPC specialist with extensive Google Ads experience and a relationship-driven approach to every account
Before we get on a call
How much should an Amarillo business plan to spend on Google Ads?
For most Amarillo service businesses, a starting media budget of $1,200 to $4,000 per month is a sensible range. Cost-per-click in the Texas Panhandle is generally friendlier than what you'd see in Dallas or Houston, so a modest budget can produce meaningful results when the account is run well. Categories with higher customer values — like roofing, HVAC, or legal — usually sit at the top of that range. We size the spend to your goals rather than the other way around.
How quickly will Google Ads bring in leads?
It's common to see the first calls or form submissions in the opening days, but the real efficiency story plays out between days 30 and 90. That window is when Google's bidding signals mature and we make data-driven adjustments. By the end of month two, most accounts see a clear improvement in cost-per-lead and lead quality.
Will I be locked into a long contract?
No. Our engagements run month-to-month. We'd rather earn each month than rely on paperwork to keep clients in the door. If we're not delivering, you should be free to make a change.
Who owns the Google Ads account when we work together?
You do — full stop. We manage or build the account, but it stays in your name from day one. If the engagement ends, every campaign, conversion tag, and bit of history travels with you. That ownership boundary is non-negotiable on our side.
Do you offer audits without a long-term commitment?
Yes. A standalone audit is often the right starting point — especially if you already have an account running and you want an honest, outside read on whether it's set up correctly. You'll get a prioritized list of fixes you can hand to your team or implement yourself.
Are you only working with Amarillo clients?
Not at all. We're Texas-based and know the Panhandle well, but we manage Google Ads accounts for businesses across the country including Austin, Minneapolis, and Washington DC. Local Amarillo clients get the same level of hands-on attention as every other account we run.
Want Google Ads that actually deliver?
A direct conversation with Jamie — no sales script, no pressure to commit. Just an honest take on whether we're the right fit for your business in Amarillo.