Smart Google Ads management for College Station businesses built to win locally.
Carefully built paid search strategy aimed at the customers who actually drive your business — not a templated build with your logo dropped on top. Every campaign decision treats your budget the way we'd treat our own money.
Google Ads can work in Aggieland — when the basics aren't ignored.
If you've spent money on paid search in the Brazos Valley before and felt like the results never matched the invoice, you're not the only one. Most underperforming accounts are losing to fundamentals, not the platform itself.
Match types nobody monitored
Broad and phrase match keywords quietly chase searches your business has no business showing up for. Without active negative keyword work, you keep paying the same lesson over and over.
"Set and forget" agency work
You hired help that launched your campaign and walked away. The retainer keeps clearing. The optimization activity does not.
No connection between data and revenue
Reports celebrate impressions and clicks while your phone rings with the wrong callers. Nobody's checking whether the spend actually translated to customers.
Patient at first. Sharper as we go.
We resist launching fast for the sake of looking productive. The opening weeks are about getting your business right between our ears before we build anything you'll be paying to run.
Opening call
We dig into who your best customers are, how you make money, when business is busiest, and what's brought leads in before. Then we agree on what a meaningful win actually looks like.
Audit or new build
If you've got an existing account, we go through it carefully and preserve whatever's pulling its weight. If you're starting clean, we build from scratch — keyword groups, negatives, ad copy, and landing page guidance.
Tracking that holds up
Conversion tracking set up the right way — call tracking, form events, key event tagging — so the numbers in your reports match the actual leads landing on your phone or inbox.
Hands-on weekly work
We're inside the account multiple times a week, refining bids, layering in negatives, iterating ad copy, mining the search terms report. The hidden work that creates real performance gaps.
Reporting in plain English
Monthly summaries written for owners, not analysts. What changed, what didn't, what we're testing next. No filler metrics, no jargon armor.
Jamie got back to us quickly, finished the audit on a tight timeline, and gave us a stack of practical improvements. After working through them, performance picked up noticeably.Verified client review Texas service business · Google Ads audit
The work that drives outcomes. None of the filler.
Every retainer covers the activity that actually changes results. No tiered packages, no surprise add-ons partway through the month.
Keyword research and negative lists
The unglamorous foundation work that keeps your budget aimed at people likely to buy. We don't cut corners here.
Tight campaign architecture
Organized ad groups, clear themes, quality scores you can actually live with. Structure that holds up as the account grows.
Ad copy from a human, not a template
Headlines and descriptions drafted thoughtfully, A/B tested live, and rewritten as the data shows what's actually moving the needle.
GA4 and Google Ads conversion tracking
Calls, forms, purchases — tagged as key events, verified end-to-end, and reliably feeding the data you'll make decisions on.
Bid strategy and spend pacing
We pick a bidding approach that fits where the account actually is — manual, max conversions, target CPA — and pace spend so it lasts the whole month.
Landing page input
Even a strong ad pointed at a weak page wastes budget. We'll tell you what to fix, or help build something better suited to converting.
Weekly account upkeep
Bid edits, fresh negatives, copy refinements, audience tuning. The compounding work that quietly creates separation over time.
Monthly recap and forward plan
A clear review of the last 30 days and a focused plan for the next. You'll always know where things stand and what's coming next.
We get how College Station and Bryan actually buy.
The Bryan-College Station market doesn't behave like a typical Texas mid-sized city. The population swings dramatically with the Texas A&M academic calendar, search demand spikes around home football Saturdays and graduation weekends, and a large parent and alumni audience drives buying decisions from out of town. Generic playbooks tend to miss all of it.
We've worked with businesses in home services, healthcare, education, hospitality, and trades, and we factor in how Brazos Valley demand really moves — student move-in weeks, fall and spring break dips, the steady BMS healthcare workforce, and Texas A&M's research and event calendar.
Service area
College Station · Bryan · Wellborn · Navasota · Hearne · Madisonville · Caldwell · Franklin · Greater Brazos County and the Brazos Valley
Industries we know best
Home services (HVAC, plumbing, roofing), healthcare and therapy, education, hospitality, trades, professional services
How we work
Remote-first across Texas with quick, responsive communication — phone, email, or Zoom, on a schedule that suits your day
Founded by
Jamie Hejna, a Texas-based PPC specialist with deep Google Ads experience and a relationship-first approach to client work
Worth reading before you call
What kind of Google Ads budget makes sense for a College Station business?
Most College Station service businesses start somewhere between $1,200 and $4,000 per month in media spend. Local CPCs sit below major Texas metros but tighten during peak Texas A&M periods — move-in weekends, football Saturdays, and graduation — when competition for local intent searches spikes. Higher-value categories like home services, dental, or legal typically sit toward the upper end. We help you set a budget that lines up with your goals instead of guessing.
How long does it take Google Ads to start working?
First leads often arrive within the first week, but the real efficiency curve takes shape between days 30 and 90. That stretch is when Google's bidding signals settle in and we make data-backed refinements. By month two, most accounts see clear improvement in both cost-per-lead and lead quality.
Will I have to sign a long-term contract?
No. Every engagement is month-to-month. We'd rather keep your business through the work we do than through paperwork. If we aren't producing, you should be free to leave on short notice.
Who owns the Google Ads account?
You do — without exception. We build or manage the account, but it stays in your name the whole time. If we ever part ways, every campaign, conversion tag, and bit of historical data goes with you. That boundary is non-negotiable on our side.
Can I hire you just for an audit?
Yes. Standalone audits are a popular starting point when an owner wants an unbiased outside look at their account. You'll come out of it with a prioritized list of recommendations you can implement yourself or hand off to your current team.
Do you only work with College Station businesses?
Not at all. We're Texas-based and know the Brazos Valley well, but we manage Google Ads for businesses across the country including Austin, Minneapolis, and Washington DC. College Station and Bryan clients receive the same hands-on attention every account does.
Ready for Google Ads that hold up under scrutiny?
A straightforward conversation with Jamie — no scripted pitch, no pressure, no theatrics. Just an honest read on whether we're the right fit for what you're building in College Station.