Fill the chair and move the jewelry — with searches that actually convert.
Piercing is a walk-in business with a high-margin jewelry attach. We build Google Ads that capture "near me" demand the moment someone decides, point each piercing type at the right service, and bring in the curation clients worth booking.
Generic campaigns miss the moment that matters.
Piercing demand is fast, local, and impulse-driven — but most ad accounts treat it like any other appointment business. They show up too slow, pull in the wrong searches, and leave the jewelry attach on the table.
Missing the "open now" window
A lot of piercing decisions happen same-day. If your ads aren't scheduled around your real hours and tuned for "near me / open now," that walk-in goes to whoever shows up first.
Info-seekers, not customers
"How long does a daith take to heal" and aftercare questions burn budget without booking anyone. We exclude the research crowd and bid on the searches that walk through the door.
Leaving jewelry revenue behind
The piercing is the hook; the jewelry is the margin. Campaigns that ignore curation, gold, and upgrade searches leave your highest-value customers untouched.
Four things. Built for the shop.
We don't run a hundred accounts on autopilot. We run a handful we know cold — owner-operated studios where a full chair and a strong jewelry attach are felt in the bottom line that same week.
Google Ads Management
Strategy, builds, weekly optimization, and reporting written for shop owners — not analysts. Campaigns split by piercing type and tuned around your hours, with conversion tracking on calls, directions, and bookings so you see real walk-in demand.
Website & Landing Pages
Fast, mobile-first pages that answer the only questions a walk-in has: do you do my piercing, are you open, where are you, and what's the jewelry like. Plus curation galleries that turn a single piercing into a return visit.
Advanced Ad Targeting
Service-level segmentation by piercing, dayparting around peak walk-in hours, tight neighborhood radius, and exclusions that keep you out of "piercing gun," DIY, and removal searches. The work that separates booked visits from wasted clicks.
One-on-One Training
Prefer to run it yourself? We coach shop owners and studio managers through their own account — what to bid on, what to cut, and how to read the numbers. We've taught everyone from plumbers to personal trainers to body-art shops how this actually works.
The boutique advantage is real.
Most agencies grow by adding accounts and spending less time on each. We grow by getting better at the accounts we have — which is exactly what a studio with one budget and a counter to keep busy needs.
You talk to Jamie
Not a junior account manager. Not a success rep. The person on your call is the person inside your account that week — and the one watching which hours and services actually drive visits.
Month-to-month, always
No 12-month contracts, no termination fees, no leverage games. We earn each month through the work or we don't earn it.
You own everything
Your Google Ads account, conversion tracking, website, and historical data all stay in your studio's name. If we ever part ways, nothing comes with us.
Reporting in plain English
Monthly readouts built for owners: what drove visits, what didn't, what we're testing next. No vanity dashboards, no jargon — just whether the chair stayed full.
Jamie was quick to respond, did the audit fast, and gave a bunch of helpful tips for improving the campaign. Since implementing them, I've seen a real uptick in performance.Verified client review Service business · Google Ads audit
We target the way clients actually search.
A piercing search tells you the service, the urgency, and whether jewelry is in play. We build campaigns around those signals instead of one generic "piercing" bucket, so every dollar lands on a search that fits your studio.
Every studio's mix is different. On the intro call we'll map which of these matter for your shop, your piercers, and your market — and which to skip. Get in touch and we'll tell you honestly whether we're a good fit.
Worth reading before you call
Do Google Ads actually work for piercing studios?
Yes — and piercing is one of the better-fit businesses for it. Demand is local and high-intent: someone searching "piercing shop near me" or "daith piercing" is usually ready to walk in, not just browsing. The trick is showing up in that moment and filtering out the research traffic. We build campaigns around real walk-in intent and your actual hours, so the budget goes toward people who show up.
Can you target specific piercings or just "piercing" in general?
Specific is where the value is. We build separate ad groups for ear work (lobe, helix, conch, daith, tragus), nose and septum, navel, nipple, and more — plus jewelry and curation searches. That way your ads match exactly what someone typed, your costs stay efficient, and you can lean into the services with the best margin.
How do you handle walk-ins versus the jewelry side of the business?
Separately, on purpose. Walk-in piercing demand spikes around specific hours and "open now" searches, so those get their own schedules and messaging. Jewelry, gold, and ear-curation searches are a different, higher-margin intent, so they get their own campaigns and landing pages. We track both, but we don't treat them the same.
We're a small shop. Is there a minimum ad budget?
We work best with owner-operated studios, so we keep things realistic. We'd rather run a tight, focused campaign on a modest budget than spread a small spend thin across the whole city. On our intro call we'll tell you honestly whether your market and budget can produce a return — and if they can't yet, we'll say so.
Do you only work with piercing shops in Austin?
No. We're Austin-based and A+ BBB rated since 2019, but we manage Google Ads for service businesses across Texas and nationally. Piercing studios are a local-search business, so geography barely matters on our end — we set up the right radius, neighborhoods, and exclusions wherever your shop is.
Who owns the Google Ads account if we ever stop working together?
You do, from day one. The account stays in your studio's name, and if we part ways, every campaign, conversion tag, and historical data point goes with you. This is non-negotiable on our side.
Ready to keep the chair full and the jewelry moving?
A direct conversation with Jamie — no script, no pressure, no canned pitch. Just an honest read on whether Google Ads can drive walk-ins and curation clients to your studio, and whether we're the right fit to run it.